African experience #1

Like some of you will know, that I’m doing my internship in Cape Town, South Africa.
If you like to read some stories about my time here, you can visit http://loekie92.waarbenjij.nu/
I wanted to share some awesome pictures I made over here, so I hope you enjoy :)!

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1. Blyde River Canyon
2. Krugerpark sunset
3. Elephant @ Krugerpark
4. Seal @ Houtbay
5. Beach on my way to Capepoint

Pedigree Doggelganger

Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!

Source: http://www.shebytes.com/2011/12/26/looking-for-a-pet-how-about-doggelganger/

KFC Wall of Hope

In 2009, KFC launched Add Hope, a campaign that not only transformed the brand’s CSI strategy but also raised R7.4 million towards hunger relief in just two years. In 2011, the pressure was on to up the ante even further, to build more momentum for the Add Hope campaign, to raise more money, and to further cement the relationship between the KFC brand and this phenomenally successful campaign.
To build on an already Big Idea, Ogilvy Johannesburg suggested an even Bigger Idea – a high-profile, high-impact campaign that would not only reach and connect with KFC customers, but also the South African public at large. It had to be contagious and engaging, and drive talkability. It had to be big enough to create the kind of splash that attracts media attention – because Public Relations was identified as the only medium capable of taking Add Hope even higher.

Source: http://www.kfc.co.za/zone/post/the-wall-of-hope-to-raise-a-million-meals-in-the-coming-year/

Interactive billboard against agression

The Ministry of Justice in The Netherlands has introduced an interactive billboard in Amsterdam and Rotterdam to challenge public apathy towards aggressive behaviour on the streets. Public service employees in the Netherlands, such as ambulance drivers, face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. The billboards use Bitmove technology to pick up the images of passersby and place them in a pre-recorded violent situation, providing four tips on what they can do.

Source: http://www.advertolog.com/rijksoverheid-ministerie-van-binnenlandse-zaken-koninkrijksgebieden-aivd/billboard/live-interactive-billboard-15388555/

Water-creating Billboard

UTEC or The University of Engineering and Technology, needed a solution to get students interested in applying for an engineering program. They decided to start by changing a local problem. Lima is the second largest capital in the world set on a desert, so the lack potable water is a huge problem. Having in mind that the presence of rain is almost zero, but at the same time the atmospheric humidity is about 98%, this inspired them to build the first billboard that produces drinking water out of air.

Source: http://techland.time.com/2013/03/05/finally-a-billboard-that-creates-drinkable-water-out-of-thin-air/

Stage Fright

All men at some point or other have experienced ‘stage fright’ – the fear of not being able to go for a wee in a urinal if other people are around. But what if above the urinals were women looking down on you and your chap as you are trying to do your business?
That’s the premise behind LG’s latest viral video, Stage Fright – So Real It’s Scary 2. Only instead of real women looking directly at you which would be a little weird, it’s actually two models who have been filmed in such a way as to appear live to the guys in the toilet.
The idea is that the colours of LG’s 21:9 ultra wide display are so realistic that you actually think there are sexy women on the other side ripping through adverts to take a peak at your manhood.
And the funny thing is that it works! While some of the guys experience stage fright, others are more brave and try to kiss the women or ask for their number.

Source: http://lgblog.nl/tag/stage-fright/

Banana Ambassador

To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism will be opened. With over 24 million tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?

Source: http://skift.com/2013/06/02/ecuador-pins-tourism-hope-on-its-banana-qr-stickers/