When it was my birthday, I was in Cape Town and so I couldn’t see all my friends and family. It wasn’t lonely or something, because I build up quite some friends there as well, but I kind of missed the hugs and kisses of my loved ones.
The same thing with Facebook: you get a lot of congratulations on your wall, but it’s still just a flat message…
Outback restaurants came up with a B-day chair; a chair controlled by Facebook posts to congratulate you with your birthday and gives you a ‘hug’ everytime someone posts something on your wall. A sweet and lovely gesture to the B-day boy or girl!
Like everyone knows, a hug says more than a thousand words. It gives you warmth and shows the other that they care about them and literally give themselves to you. I just don’t know if I wanted to be hugged by a chair, but that’s personal, I think, haha!
This is another great example of Experience ecnonomy and a random act of kindness. Nowadays people are just so busy and concetrating on their own stuff, that they forget the people around them. That’s why these kind of campaigns are so good and clever, just to show people how you can surprise someone and make their day just a little bit better, with a random act of kindness.
I already posted some things about Experience economy, because this is just so much fun and I think that this is going to turn out to be a kind of marketing standard for the upcoming years, just like sustainability is not really a trend anymore, but has become a precondition for every company.
FuzzWaxBar brought waxing to a next level and send out a guy covered in waxstrips. These waxstrips were tagged with different kind of emoticons, from the ok face to an angry/hurt face.
Everyone knows that malicious pleasure is funny (up to a certain level of course) and they used it quite good in this campaign. It’s funny, it’s catchy and you can get 25-50% discount at FuzzWaxBar with the little waxstrip you pulled of a hot guy his body.
Just check the vid below and have a laugh!
If you look at carbrands, they all kind of do the same thing; test drives, commercials, flyers, etc. This time Skoda came with something a carbrand had never done before. They turned one of their cars into a hostel!
When it’s summer in Russia, people of my generation are coming to Moscow to go to all kinds of festivals. Before they go there, they have to book a hotel or cheap appartment to stay during those festivals. Skoda used these insights to give the consumers the possibility to have a free stay in the Skoda hostel. The benefit of it being a car is that they could also take the car around town and make a test drive. Such a smart way to get to the targetgroup Skoda obviously wanted to attract.
I posted quite some things about smart ways of using Experience economy in companies marketing, just like this one. I think that this will become more and more the marketingstandard; consumers want to be entertained, want to be shocked and most of all want to experience things/brandmessages. If companies will use Eperience economy more and more, there will probably be a next step in co-creation marketing. Some brands are already playing with it, bit by bit, but I think there’s a big area untouched and a lot of opportunity to develop this even more.
Check out the vid of the Skoda Fabia below!