When I walk in the streets, sit in a bus or in a restaurant, I taught myself not to look on my phone and just look around, see what other people are doing or just enjoy nature flashing by me. It’s frustrating to see that a lot of people are looking on their phone nonstop! I work in a restaurant on weekends and even there, if people are enjoying a lovely meal together, they constantly check their phones! Seriously: why? Have we lost our tongue or are we only living our digital lives?
Advertising agency Fischer&Friends created a glass which needed your phone to support it. Literally.
I think this is an amazing countermovement on digitization and have trends like socialism and experience economy at their base. It would be lovely to see people chat in real life again, without that stupid phone, don’t you think?
Check out the vid below :)!
In a combination of several trends, just like Experience Economy, Sharing = caring and socialism, Milka introduced a campaign for people living in France. The brandmessage of Milka is: dare to be tender. And, just like they say in their vid, they wanted the consumers to EXPERIENCE the brandmessage, instead of just communicating it.
The producers of Milka say, that the best piece of a Milka bar is by far the last piece. That’s why they gave the consumers the possibility to reach out to someone and send them their last piece of Milka. If people didn’t want to do that, they could go to the website and claim it back.
It’s such a clever way to make the consumer experience the brandmessage. Also, the consumers still had a choice. Sometimes some people will get into resistance because they ‘have’ to do something.
This campaign is a wonderful example of a random act of kindness. We should have more of these kind of little things to make someone smile, make their day better and let them feel appreciated.
I think we should do this way more often! And what about you?
In 2009, KFC launched Add Hope, a campaign that not only transformed the brand’s CSI strategy but also raised R7.4 million towards hunger relief in just two years. In 2011, the pressure was on to up the ante even further, to build more momentum for the Add Hope campaign, to raise more money, and to further cement the relationship between the KFC brand and this phenomenally successful campaign.
To build on an already Big Idea, Ogilvy Johannesburg suggested an even Bigger Idea – a high-profile, high-impact campaign that would not only reach and connect with KFC customers, but also the South African public at large. It had to be contagious and engaging, and drive talkability. It had to be big enough to create the kind of splash that attracts media attention – because Public Relations was identified as the only medium capable of taking Add Hope even higher.
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism will be opened. With over 24 million tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
This is the new Coca-Cola television advert, addressing the issue of obesity and calorie intake. The two-minute-long commercial will be shown on US television and tells viewers what the company is doing to combat obesity.
It’s an interesting thing to see that Coca Cola is doing this, because they are actually telling people, why they shoudn’t drink Coca Cola. Of course they have thought about that, because they are showing all the no/low calorie products in this ad.
It’s a good thing that they are showing their consumers, what the threats are of drinking to much Coca Cola and inspiring them to do something about the obesity. It all lives in their slogan: Coming Together.
Last year, Ogilvy Cape Town ran a ‘Did You Know’ campaign for iconic South African bubble gum brand, Chappies, which invited the public to send in their own Did You Know facts for the inside of Chappies wrappers. The campaign was a great success with over 50 000 entries submitted through Facebook and Mxit.
To say thank you to South Africa for the massive response and support, Chappies and Ogilvy Cape Town embarked on a week-long, two city, edible street art campaign that made use of tens of thousands of Chappies. The edible murals were visual representations of six of the final 250 new facts, and went up in Woodstock, Khayelitsha, Parkhurst, the Maboneng Precinct, at the Cape Town Station and at Greenside Design College.
Gladiator is an energy drink in Brazil, positioned to help every day office workers through their daily battles… One of those such battles, is finding the elusive USB at critical points in time… We’ve all had that moment when we can’t find a USB before we run out the door, so Gladiator Energy Drinks aims to become the peoples hero, by turning their can into a USB drive…
The Diet Coke Slender Vender promotes the soda pop company’s ‘fit and elegant’ beverage, as they themselves describe it. Appropriately slim, it not only suggests the physical and health benefits of the drink that contains no sugar or calories, its size and shape allows it to be slipped into just about any location to serve the public even better.
If you see the change of the well-known logos in this row, you can see very clearly that they have one thing in common: It is all getting ‘easier’. If this trend continues, then it might be possible to predict the future of the logos. In the image below you see a prediction of how these logos will eventually evolve.
Inspiration from Eyefood.nl
The food we produce and eat, puts the total environment under increasing pressure. The ‘greenhouse gas’ emissions, deforestation for agricultural fields and the use of water to let the products grow, ensure that our food supply is becoming increasingly critical.
The food we eat and produce globally is for 40% responsible for the global CO2 emissions (including the effects of deforestation and changing agricultural land). How do we reduce the impact of the food we consume and how can we feed three billion extra mouths at the same time, when the world has, in a few decades, nearly 10 billion inhabitants?
Inspiration by reading Inspiriment!