Getting waxed in public…

I already posted some things about Experience economy, because this is just so much fun and I think that this is going to turn out to be a kind of marketing standard for the upcoming years, just like sustainability is not really a trend anymore, but has become a precondition for every company.
FuzzWaxBar brought waxing to a next level and send out a guy covered in waxstrips. These waxstrips were tagged with different kind of emoticons, from the ok face to an angry/hurt face.
Everyone knows that malicious pleasure is funny (up to a certain level of course) and they used it quite good in this campaign. It’s funny, it’s catchy and you can get 25-50% discount at FuzzWaxBar with the little waxstrip you pulled of a hot guy his body.

Just check the vid below and have a laugh!

Best Busstop Ever!

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.

Source: http://www.coloribus.com/adsarchive/ambient/qualcomm-telecommunications-best-bus-stop-ever-16764805/