Birthday hugs are the best!

When it was my birthday, I was in Cape Town and so I couldn’t see all my friends and family. It wasn’t lonely or something, because I build up quite some friends there as well, but I kind of missed the hugs and kisses of my loved ones.
The same thing with Facebook: you get a lot of congratulations on your wall, but it’s still just a flat message…
Outback restaurants came up with a B-day chair; a chair controlled by Facebook posts to congratulate you with your birthday and gives you a ‘hug’ everytime someone posts something on your wall. A sweet and lovely gesture to the B-day boy or girl!
Like everyone knows, a hug says more than a thousand words. It gives you warmth and shows the other that they care about them and literally give themselves to you. I just don’t know if I wanted to be hugged by a chair, but that’s personal, I think, haha!
This is another great example of Experience ecnonomy and a random act of kindness. Nowadays people are just so busy and concetrating on their own stuff, that they forget the people around them. That’s why these kind of campaigns are so good and clever, just to show people how you can surprise someone and make their day just a little bit better, with a random act of kindness.


Being offline at the bar

When I walk in the streets, sit in a bus or in a restaurant, I taught myself not to look on my phone and just look around, see what other people are doing or just enjoy nature flashing by me. It’s frustrating to see that a lot of people are looking on their phone nonstop! I work in a restaurant on weekends and even there, if people are enjoying a lovely meal together, they constantly check their phones! Seriously: why? Have we lost our tongue or are we only living our digital lives?
Advertising agency Fischer&Friends created a glass which needed your phone to support it. Literally.
I think this is an amazing countermovement on digitization and have trends like socialism and experience economy at their base. It would be lovely to see people chat in real life again, without that stupid phone, don’t you think?

Check out the vid below :)!

The Skoda hostel

If you look at carbrands, they all kind of do the same thing; test drives, commercials, flyers, etc. This time Skoda came with something a carbrand had never done before. They turned one of their cars into a hostel!
When it’s summer in Russia, people of my generation are coming to Moscow to go to all kinds of festivals. Before they go there, they have to book a hotel or cheap appartment to stay during those festivals. Skoda used these insights to give the consumers the possibility to have a free stay in the Skoda hostel. The benefit of it being a car is that they could also take the car around town and make a test drive. Such a smart way to get to the targetgroup Skoda obviously wanted to attract.

I posted quite some things about smart ways of using Experience economy in companies marketing, just like this one. I think that this will become more and more the marketingstandard; consumers want to be entertained, want to be shocked and most of all want to experience things/brandmessages. If companies will use Eperience economy more and more, there will probably be a next step in co-creation marketing. Some brands are already playing with it, bit by bit, but I think there’s a big area untouched and a lot of opportunity to develop this even more.

Check out the vid of the Skoda Fabia below!

A phone worth keeping!

Just some time ago I had to choose another phone, because my contract would expire. That was kind of a stressful moment. I’m a trendwatcher ‘in the making’, so I also wanted to check out the latest phones. I’m a serious Apple person, so I looked at the new iPhone 5s or 5c. They were amazing, but also really expensive…
After some hours of googling I found the vid displayed below. It opened my eyes on several things, just like the increasing waist of electronic devices and that I’m not even aware of being part of it.
Phonebloks; an amazing concept with a lot of future potential. Together with the fact that the waiststream will decrease massively, it also links with trends like individualism and digitalisation.
With all the technological developments of the last few years, everyone thinks that they have to invent new, amazing designed stuff, and that’s awesome, but a concept like Phonebloks is simple in base, but so much more clever. It’s also developed for a cause, and not just for having the most fashionable phone. Of course, it looks lovely to have the newest gadgets, but this is lifting up the phone to a new level! Customisable, easy and way more sustainable!

A big hurray for me! What do you think about it?

Clever marketing @ the Red light district

Several months ago I was browsing the internet for some inspirational casestudy vids and ran into this one. I have to say: it’s tricky, but it definitely works!
A lot of organisations and brands start working with a kind of multiple layered marketing. They use an awesome stunt to attract people and to create awareness and that’s where the real word comes out. Really clever and powerful!
The trend Experience Economy in combination with the macro trend ‘creating awareness’ are definitely the base for this kind of marketing. They don’t just want to educate people, but they want to do it in a fun or confrontational way. This is a ultimate way of word of mouth, because if you create an experience a lot of people want to talk about it. If you just give them a boring flyer, you will loose their attention and don’t get the impact you wanted.

Just check out the vid and let me know what you think about it!

Pedigree Doggelganger

Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented. The project is called ‘Doggelganger’ and has been so far a huge succes!
Check out who’s your doggelganger!


Stage Fright

All men at some point or other have experienced ‘stage fright’ – the fear of not being able to go for a wee in a urinal if other people are around. But what if above the urinals were women looking down on you and your chap as you are trying to do your business?
That’s the premise behind LG’s latest viral video, Stage Fright – So Real It’s Scary 2. Only instead of real women looking directly at you which would be a little weird, it’s actually two models who have been filmed in such a way as to appear live to the guys in the toilet.
The idea is that the colours of LG’s 21:9 ultra wide display are so realistic that you actually think there are sexy women on the other side ripping through adverts to take a peak at your manhood.
And the funny thing is that it works! While some of the guys experience stage fright, others are more brave and try to kiss the women or ask for their number.


Banana Ambassador

To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism will be opened. With over 24 million tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?


Best Busstop Ever!

A pretty cool stunt from Qualcomm, the guys who’s chipsets power a tonne of the world’s best smartphones, to showcase how everyday life is just better with mobile. So they bought out the ad space on a bus stop, replaced it with a message pointing to a mobile site URL, and waited for people to hit the site and press the button… A few streets away lay a host of transportation vehicles, then this happened… and a few days laters 2m views… Kinda fun.