I already posted some things about Experience economy, because this is just so much fun and I think that this is going to turn out to be a kind of marketing standard for the upcoming years, just like sustainability is not really a trend anymore, but has become a precondition for every company.
FuzzWaxBar brought waxing to a next level and send out a guy covered in waxstrips. These waxstrips were tagged with different kind of emoticons, from the ok face to an angry/hurt face.
Everyone knows that malicious pleasure is funny (up to a certain level of course) and they used it quite good in this campaign. It’s funny, it’s catchy and you can get 25-50% discount at FuzzWaxBar with the little waxstrip you pulled of a hot guy his body.
Just check the vid below and have a laugh!